Frequently Asked Questions On PPC

Paid Traffic

What is paid search traffic?

is any customer that visits your website after you have paid for advertising promotions. … One of the most common forms of paid traffic is Pay Per Click (PPC) advertising which utilizes Google Ad Words, Facebook ads, Instagram ads, Youtube, LinkedIn, and any other form of platform that you can use to send traffic, get leads, etc.

How does paid traffic work?

Paid Ad Traffic. The first most popular type of paid traffic is ad traffic. This means traffic that is generated from users clicking on banners, adverts, pop-ups, and videos. Unlike other forms of paid traffic, such as pay per click, advertisers who use ad traffic are usually charged per one thousand impressions.

3. What is paid traffic vs organic traffic?

Traffic coming from SEO (Search Engine Optimization) is free, while traffic generated from Pay Per Click ads is not free. PPC ads are displayed above organic search results or on the sidebar of search engine pages for search queries related to their topic.

4. What is generate traffic?

Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit.