6 simple steps to creating Facebook ad copy

1. CREATE A CUSTOMER AVATAR TO COMPLETELY UNDERSTAND YOUR AUDIENCE WHAT THEY LOVE WHAT THEY FEAR ETC.

2. CALL OUT THE AUDIENCE

3. SPEAK TO PAIN POINTS

4. TALK ABOUT WHAT AWESOME THING YOU HAVE

5. CREATE SCARCITY

6. CALL TO ACTION

Bonus tip: use emojis in the copy to help pattern interrupt in order to boost conversions